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Tuesday, May 13, 2008

CSR at Zensar is a core value

If awards are an indicator, Zensar Technologies has done well as a corporate citizen. The awards it has won so far include Corporate Governance Business for Social Responsibility Award from the Bombay Stock Exchange (2006), FICCI CSR Award for special contribution to CSR in 2007, the Manthan Award in 2007 for the e-learning module for facilitating HIV/AIDS awareness amongst children. Considering that CSR as a function at Zensar was established only in 2004, the accolades indicate genuine commitment and speed of action.

Zensar Technologies is a Pune-headquartered software and services company with footprint in 18 countries. It has over 200 active customers to whom it provides end-to-end services - IT development, business process outsourcing, consulting and implementation.

Zensar views CSR as one of its core values and defines it as the holistic development of the community around which it operates. Transforming lives through holistic development of underprivileged communities is its vision. The focus is on:

• Improving quality of education and heath of underprivileged children from identified communities

• Sharing knowledge through IT education for underprivileged

• Improving health of families in identifi ed communities

• Involving associates in its corporate social responsibility initiatives through direct and indirect support

• Partnering with NGOs to encourage and support specific initiatives targeted at socio-economic development.

Zensar believes in internalizing and institutionalizing this philosophy and has set up a foundation to take it forward. Financially, the trust is reliant on contributions made by associates of Zensar and funds allocated by the company. ‘Zensar Cares’ is the core team of associates that is put together to hold the mandate of implementation of all the trust’s initiatives at the grass-roots.

Zensar has adopted a community close to its Offshore Center in Kharadi, Pune. The Community consists of 300 families, covering 1400 people who are covered under the three pronged effort of the CSR efforts in the areas of socio-economic empowerment, health and education.

As a part of the healthcare initiatives, weekly clinics, counseling sessions and health camps are regularly held. Every week the clinic has over 15 to 20 patients on an average. A supplementary nutrition programs for adolescent girls in the community was designed and implemented after a thorough study of the nutritional deficiencies of girls around the community.

An HIV/AIDS prevention program was run targeting adolescents in schools and colleges in Pune with the objective of raising the level of knowledge, awareness and skills of adolescents and youth about HIV/AIDS prevention and the pre and post measures showed increase in all the desired outcomes.

Zensar Foundation at the moment runs two learning centers in association with Akanksha, an NGO for children from slums. Another project was undertaken to give computer education to the 6th and 7th standard children from Pune Municipal Corporation School in Chandan nagar, and the schools reported an increase in attendance due to this training.

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