Analog to Digital

The dream of seeing the latest flick first-day first-show in the comfort of our homes is not too distant. We are almost there. While we wait for it to happen, we are already witnessing a revolution in the way Indians are seeing movies and the shake-up in the business-politics of the Indian cinema industry.

In just over two years, UFO Moviez has 1,100 digital screens across India and the growth will be exponential when smaller towns join the digital cinema revolution currently sweeping the country. While this may seem inevitable because technology is already here, making a viable business out of it needed an innovative and a gutsy mind.

For Sanjay Gaikwad, the brain behind UFO Movies, this is his second big and perhaps much bigger than his first brush with radical business models. The first one was the online lottery ‘Playwin’ which caught on big time, but due to social pressure is under a cloud.

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