The Tiger Way

With hardly any statesmen around and politicians’ credibility at an all-time low, authors are turning to living sports legends for inspiration. The good news is there are a good number of them around to share their life lessons today. For men and women in business, asked to perform at their peak all the time, three contemporary sportsmen stand out – Tiger Woods, Roger Federer and Lance Armstrong.

Brad Kearns’s recent book ‘How Tiger Does it: Put the Success Formula of a Champion into Everything You do’ (Tata McGraw-Hill Publishing, 2008), may well be one of the most inspirational books going around today. This is a sequel to his earlier book on the legendry cyclist Lance Armstrong, called How Lance Does It: Put the Success Formula of a Champion Into Everything You Do. It appears Brad, 41, is specializing in writing inspirational books on sports personalities. Why not? He is an accomplished sports person himself, and the rare combination of being an elite athlete, writer and coach gives him a powerful platform to inspire people to achieve peak performance.

How Tiger Does It offers the secrets to living life to the fullest—the Tiger way. Using intimate interviews with Tiger’s contemporaries and examples from his professional and personal life, Brad analyzes the mental drive behind the 33 year old’s success to reveal the heart and mind of a great champion.

To read the full article, click here..
To read the ePaper, visit: http://emagazine.managementnext.com