Seductive route to the top

Women have been complaining that they have are often blocked by the male club from moving up the corporate ladder. Not any more. They seem to have a magic formula today. Nina DiSesa, Chair(man) of McCann Erickson, New York, has come up with ‘Uncensored tactics’ to take on the male bastion.

DiSesa is no business guru spawning mantras about how to succeed in a man’s world. She is someone who has been there, seen it and done it. In her recent book ‘Seducing the Boy’s Club – Uncensored Tactics of a Woman on Top’, she humorously takes the reader through her career and how she was able to fight her way through the male-dominated workplace.

Here’s a sample of DiSesa’s maxim:

• Learn to appreciate men. Men like women who like them.
• Remember that women are biologically wired to succeed.
• If you want to make a name for yourself, find a mess and fix it. A secure and comfortable job only holds you back.
• Don’t assume that men never listen. They listen like a dog does.
• Don’t be a quiet achiever.
• Act brave and you will look brave.
• Screw the rules. Make up your own.

This is a book even men would love to read just to know what to expect from their female colleagues. But with this formula, it appears, not many men stand a good chance if there ever was a neck and- neck race for a top job.

The best advice from DiSesa seems to be this women need to meld their feminine characteristics (nurturing, compassion, listening) with the traits of their male counter parts (competitiveness, decisiveness, combativeness) to expand their professional horizons.

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